The role of the media in changing Sudanese values and behaviors
The Life Center was organized in cooperation with the Media Center for Training and Human Development
Generous sponsorship of the Cooperative Society, a training course titled “Determining the Values and Behavior of the Sudanese Personality” for employees of the General Administration of Culture, Media and Communications of Shendi locality and the Khartoum Journalists Association.
Dr. Randa Siddiq, Director of the Life Center, highlighted the importance of media training for media executives, as it is a science of renewal in its issues which requires a renewal of media terminology to follow the development of the media message in its strategic dimensions.
For his part, Dr. Hatem Al-Sheikh, Director of the Center for Media and Human Development, highlighted the need for in-depth knowledge of the identity of Sudanese society linked to values and behaviors. Advancing the missionary role of mass media.
The first lecture, presented by Professor Al-Mu'tasim Ibrahim Ahmed Ali, Chairman of the Board of Trustees of Shendi University, discussed the role of media in changing values and behaviors, reviewing the the study of the Sudanese personality, which has become a source of pride among the communities of the diaspora countries for its positive distinction in the field of Sudanese values, many of which are characterized by the shaping of the Sudanese personality, which is characterized by the generosity, hospitality, respect and appreciation for society's elders, chivalrous and chivalrous attitudes, and the cohesion of its social fabric outside the country.
Citing Sudanese experiences and personality distinction among other societies, Sudanese identity is characterized by the strength of patience, endurance of misfortunes and the ability to face challenges with determination and determination to overcome crises . is a source of pride and patriotism for every authentic Sudanese. It is necessary to know the social class of each society to measure and shape public opinion and achieve effective communication on community issues through the message and role of Sudanese media.
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