A roadmap for the Sudanese media: an urgent need to restore awareness and build the future – something for the fatherland – ✍️ Mr. Salah is strange
The media constitute the mirror of peoples and their speaking language, because it is the soft power which contributes to the formation of the consciousness of the public, to the consolidation of the values of belonging and to the support of the development process. In the light of the current circumstances that Sudan is going through, the development of national media becomes not only luxury, but rather an urgent need and an urgent need to restore confidence and unify the ranks. Egyptian experience can be used in this regard, which has shown great interest in developing a complete roadmap to develop its media system, which confirms the importance of strategic planning in this vital area.
Global experiences in the treatment of media challenges are a model, because the political leadership of the designated country closely follows the implementation of directives to develop a roadmap to develop the media system. These experiences have been distinguished by several aspects which could serve as a roadmap for the Sudanese media, in particular inclusiveness and integration. The roadmap was not limited to one side, but the entire multimedia system included the press, radio and television in digital media. This guarantees that there are no loopholes in the development process and strives to symbolize efforts.
The need to involve specialized skills, not only is the preparation of the card on official media institutions was not limited, but experts from various state institutions, universities, research centers and even psychologists and sociologists were involved. This approach gives greater depth to the vision of the media and makes it more suitable for political, economic and social changes, emphasizing the importance of holding training courses and education for media workers as well as continuous rehabilitation, and this is necessary to ensure the commitment to media work, check the accuracy of information, the fight against rumors and the false news that can threaten the stability of society.
In addition to global experiences, Sudan can define its own roadmap, in accordance with its specificity and its circumstances, and aims to rebuild trust and improve national unity.
Vision and objectives: The vision must be clear and targets a professional and objective national media which serves the problems of the fatherland, contributes to sustainable development and improves the values of peace and coexistence.
Integration and cooperation: No individual party can increase with the Sudanese media. Joint committees must be trained, in particular representatives of all official and private media institutions, in addition to university experts, study centers and civil society organizations.
Legislation and laws: It is necessary to examine and update the laws regulating the work of the media, to guarantee independence and freedom of the media, while establishing strict professional and moral standards which guarantee that there is no shift towards hate speech or incentive.
Investing in human executives: it must be focused on continuous training and qualification programs for media professionals, taking advantage of Sudanese experiences in the country and abroad. Young people must also be involved and qualified to monitor the pace of technical developments in the field of digital media and social media.
The development of a roadmap to develop Sudanese media is not only a procedural step, but rather an investment in the future of the nation. A conscious and responsible media is able to unite the lines, overcome crises and build one last tomorrow.
