National media … the biggest absent from the battle of dignity ✍️ Mr. Al -Jali Abdul Qadir Ahmed
In the light of what our beloved country, Sudan, crosses, we note that war is no longer only on the ground, but it has become a battle of public opinion, information and sounds which are heard in all parts of the world. Unfortunately, the Ministry of Culture and Information, which is the authority concerned by this central role, stands out from the spectator, as if it were outside the circle of the event, leaving the media scene empty in front of international canals and anti-public platforms to direct public opinion as they wish.
* A shameful absence at the time of decisions: *
The Sudanese state now needs a strong national, professional media, present 24 hours a day, transmitting the truth, documenting victories and responding to lies. And the valiant Sudanese army, which fights against the battle of dignity, fights in the field and in the media space, without official support which is equivalent to the volume of sacrifices.
* Although we find channels such as Al -jazeera, Al -hadath and others, they welcome managers of rapid support and 24 -hour broadcast reports, we can hardly find a national official voice that discusses, lights or displays the national view. *
The current reality of the media:
-The pages of social media and honorable citizens have become the first source of transmission of information.
-Mantly media institutions are absent from the field or work at random without a clear plan.
Low coordination between media and security and civil institutions.
The following media plan suggested at the Ministry of Information:
First: the formation of a unified national media room under the supervision of the sovereign council, which includes professional media in the house and abroad.
Second, the Ministry of Information Restructuring and immediately assign them to an emergency media plan, including direct broadcasting, field reports and interviews.
Third, the national channels support financially and technically to follow the pace of challenges.
Fourth, the launch of a reliable digital platform (application and site) to distribute urgent news and official data.
Fifth, benefit from the Sudanese diaspora media and attract the skills to contribute to the attack on the world media.
Sixth international public relations campaigns to communicate the real voice of Sudan.
A message to the Minister concerned by the media:
Your position is a non -horrible assignment, and Sudan is bleeding today in the field and in the media. What is required of you are not conferences or discolored data, but a rather effective presence and immediate movement. The homeland needs a daring national voice and a media. If you are not responsible for this responsibility, history is ruthless and it will not forgive those who fail its role in the time of determination.
In conclusion, we do not ask for miracles, but rather a media which reflects the pulse of this proud people and parallel to the sacrifices of those who carry their lives to defend their soil.
God is behind intention.
