Be the ambassador of the Sudanese product – something for the fatherland – ✍️ Mr. Salah is strange
Sudan has witnessed lean years, in which the scourge of war came in green and dry, and destroyed the hands and projects that the hands have made. Today, we are at the threshold of a new step, at the reconstruction stage, an important and vital question highlights: how can we rebuild our economy again? We are counting on what comes from abroad, or do we extend our hands to support what is “us and us”?
At this fateful stage, support for local product is no longer just an option, but rather a national duty and an extreme necessity. It is the cornerstone of our economic rebirth, and the fastest way to restore our well.
Have you ever thought why the consumer tends, wherever it is, to their country’s products? It is not only a transitional feeling, but rather an inherent behavior which can be called “national consumption”. This behavior, which is pushed by a hidden feeling of belonging and pride, makes us prefer the product made on our earth, in the hands of our children, even if foreign options are available. This fungal inclination is also called “bias for the house”, because the consumer feels safe and confident in the nearby and fashionable product, because he considers him as guaranteed.
He has entered the mind of many into the past that “the importer is better” and that this quality is exclusive to what comes from abroad. But today, with the development of local industries in Sudan despite the challenges, this mental image has started to change. The consumer has realized that the Sudanese product is no less quality than the others, but can overcome it often, because it is designed to comply with their local needs and tastes.
The decision to buy the Sudanese product goes further than a simple regular purchase; It is a decision that has enormous economic and social consequences. When we buy a local product, we stimulate the wheel of the economy, each book is spent for a local product that returns to feed the Sudanese economy. This direct support contributes to the operation of factories, to the creation of new job opportunities for young people and to the supply of sources of income to Sudanese families.
Continuous demand for the local product encourages factories to develop and innovate, and improves the quality of their products to meet consumer expectations. This support represents the protection of the local market against unequal competition with foreign products, and thus improves the feeling of belonging, because the purchase of a homemade product generates a feeling of pride and belief in our capacities as a people. This is a message that we are able to build what the aggression has destroyed and that we count on ourselves to rebuild our future.
We have seen inspiring global models that have achieved the importance of this principle. After the destruction of the Second World War, the Japanese consumer played a central role in the rebirth of his country, preferring the local product, generating from the uterus of this destruction, giant companies such as Sony and Toyota, which have become international icons for quality and innovation. In China, the slogan “Made in China” is transformed with a simple label into a symbol of economic power, thanks to the support of citizens for the products of their country.
As a consumer, you have the real power of change. You can effectively contribute by making the local product your first choice, before contacting an imported product, search for the local alternative. Ask the seller the products manufactured in Sudan, even if their price is close. Each purchase is a voice on your part to support the economy of your country, and if you like a Sudanese product, do not hesitate to talk about it. Share it with your family and friends. Positive criticism and oral promotion can make a big difference in the reputation of the product and increase demand for this.
Provide constructive comments in communication with manufacturers via their different channels (social media pages, customer service numbers) and say your opinion. Tell them what you like and what can be improved. These notes are a real treasure that helps them develop and be aware of history, so remember that behind each Sudanese producer a fight for Sudanese workers and employees trying to rebuild their factories. Your support is not only a purchase, it is support for their consistency and to offer new job opportunities.
Sudanese companies and factories must realize that the consumer will remain faithful to the local product as long as he trusts his quality. Therefore, it must adhere to quality above all, and support can only continue on the basis of national loyalty. Local products must be of high quality, meet international standards and compete with the power of imported products. “Made in Sudan” must become a slogan for quality, not just a label.
Companies must invest in research, innovation, continuous renewal and development to meet changing market needs. Whether by improving product components, designing attractive and practical packages or developing new products that meet consumer requirements to establish a solid relationship with their customers with efficient communication. This can be achieved through transparent marketing campaigns that show the stages of production, highlight the history of the brand and improve the feeling of national pride, and the prices of local products must be just and reasonable competition, taking into account the economic conditions of the Sudanese consumer.
The promotion of a culture of support for the local product is a responsibility shared among all, individuals and businesses. Each part has a vital role that can play it to make this walk a success. The Sudanese consumer is called upon to be the ambassador of the local product, and the Sudanese factory is required to provide a product worthy of this loyalty and to make the reconstruction phase the opportunity to reconstruct confidence in our capacities. Whenever we decide to buy a Sudanese product, but not only do we buy a commodity, but we buy a future, and we cultivate a seed of hope in our good land.
If we all work as individuals and businesses to achieve these objectives, we can transform the reconstruction phase into an opportunity in gold for a qualitative change in our economy, and we build a future that boasts of products that carry the imprint of our Sudanese identity.
