Investing in beauty – Journey – ✍️ Dr Naglaa Hussein Al-Makabrabi
I always search for the souls of cities by traveling and exploring distant countries without any baggage, and I smell the fragrance of the freedom of history and authenticity in the wide streets and tall buildings or spread on God’s pure land.
I read the identity of countries through their advertisements in their airports or their parking lots and streets. I researched this in Port Sudan, the administrative capital of Sudan, and discovered a part of the identity that is not as well established as it should be, particularly at its international airport. I expected it to be filled with paintings of the beautiful Orient, the sea, boats and paths through the countryside and the beauty of picturesque nature.
And Tajuj with her reins and her hair strewn with farewell and a look of pride because she is the granddaughter of Othman Digna and a descendant of glory and pottery.
I expected there to be lots of tourists taking photos and being surprised by passers-by in their beautiful folk costumes, taking photos with them and writing in their diaries: Port Sudan, Mermaid, Oh Houria, and drawing a picture that smells of tobacco and coffee.
Here I am stopped by a case of urgent thinking aimed at making this East a Sudanese tourism project that attracts investment in beauty after the war by opening investment opportunities at home and abroad and developing a strategic vision that makes it the largest tourist destination in the world. This can only be achieved through firstly: the conviction of the man from the East that his country is the jewel of world tourism.
Second: Change investment policies to emphasize that tourism is the most important economic and social resource
Third: Develop a forward-looking vision that supports the renaissance of tourism
Fourth: Consider how Sudan can become attractive for tourism and investment
Fifth: Launch a medical tourism project, especially since the world is interested in this tourism
Sixth: Strengthen tourism, investment and cultural media
These are perhaps points which open up horizons of reflection to make Sudan a gateway to international tourism.
