Professor Abu Saleh: Strategic media is responsible for shaping public opinion, and we need a founding period, not a transitional period, and the world is governed by interests and the survival of the fittest.
*covers the lights*
Professor Muhammad Hussein Suleiman Abu Saleh, an expert in global national strategy, described the media as the most dangerous and influential profession of all time.
He identified five media elements: the appropriate approach, missionary communication and the most appropriate language.
Quality and distinction are added to intellectual construction. He added that knowing the target audience and conveying the message is the most important element, and strategic media has no other way than quality. He said strategic media does not submit to reality, but rather seeks to bring about change in society.
Whenever there is a need
Professor Abu Saleh said yesterday at the strategic media workshop in Shindi, within the framework of the Leadership and Entrepreneurship Initiative in Shindi, organized by the House of Advisors for Strategic Consultations and Training.
In cooperation with the Department of Culture, Media and Communications of Shindi locality and the Khartoum Journalists Association in Shindi
Sponsored by the Executive Director of Shendi Locality, Mr. Khaled Abdel Ghaffar Al-Sheikh
Professor Abu Saleh said that dealing strategically with…
An extremely challenging complex international environment, as embodied by the current reality
He said that media strategy always comes after the completion of all strategic planning processes.
Except for education, because the media is the link between all this and determines the path of the countries. He added that we in Sudan need a map in light of the international conflict and the change of alliances and political behavior itself.
He added that Sudan, in its current system of government, needs a foundation period, not a transition period, and that this requires reforming the forces and moving away from the culture of conflict and violence.
Strategic media seeks to achieve all national interests, and Professor Abu Saleh outlined the basic objectives of strategic media in
Provide absolute support for the realization of national interests
And create an impact in relations with the public through effective communication with the citizen while formulating local and international public opinion on the various issues that deserve it. Professor Muhammad Hussein Abu Saleh summed up his valuable lecture at the Media Strategy Workshop by saying that there is no answer. will for a people who do not know what they want.
The world is governed by the interests and survival of the fittest
