The private sector under the cover of the public sector.. an (authentic) model – Course – ✍️ Mahfouz Abdeen
Many people think that the private sector includes companies, institutions, industries and projects in the various sectors of agriculture, services, communications and others. Many people think that the income of the private sector goes entirely into the pockets of (its owners) without any decrease. , and that the society, the state and the government benefit only a small amount, which includes taxes, fees, registration fees and the procedures known in such cases.
This dominant understanding began to gradually dissipate among many people, and the majority of them began to understand the role of the private sector in development, in national income and in social responsibility. private sector because social responsibility touched on the direct problems of citizens. It helped to solve community problems in various services, whether in the areas of education or health, water services, electricity and others.
After the war that broke out in Khartoum, many factories moved to the states and provided a great service to the nation and citizens, not only in the industrial products they provided of all types, but these factories created an economic, social, cultural and service movement.
The model we present in this field is perhaps the (Aseel) Holding Group, which has transferred part of its factories to the Nile State to supply many products such as soap in its various forms (powder), (liquid) and (solid), mineral water, biscuits and poultry, and there are factories of filling materials, factories of food products, paper, etc., and these products now cover the needs of the northern and eastern states, Khartoum, and even reach the states of Kordofan and Darfur.
The national product, regardless of its production cost, is a thousand times better than the imported product because it has many visible and invisible advantages.
It is better for the consumer to find what he needs in the country, and it is a thousand times better for him to wait for it to come from abroad.
Many people do not know that Aseel Holding Group has launched promotional campaigns in many places on a mobile theater in the markets of the cities of the Nile State, starting from Shendi. This theater is led by stars of Khartoum theater, Imam Hassan Imam. , Ali Warta, Ahmed Al-Taweel and others. With the distribution of prizes and gifts in markets and transport stations.
As is known, promotion and marketing is an important part of the economic process aimed at introducing the national product, its quality and advantages over other products on the market, especially the foreign product.
The promotional campaigns carried out by the Aseel Group have other dimensions than marketing, which is to link the citizen to the national product and strengthen the relationship between them, given that both (the citizen) and (the producer) essentially constitute a chain of national security and economic security, and they constitute an important and essential element in protecting the sovereignty and identity of the country, because the local product is a true expression of the national identity in its economic aspect, and this is what the (Aseel) Holding group aims for through these rather it is the goal for which everyone fights with a single sword.
