Tourism and Peace from Georgia: Bridges Built and History Told – Something for the Homeland – ✍️ Mr. Salah Ghariba

This year, 2024, Georgia will host a global celebration of World Tourism Day, with the poignant slogan “Tourism and Peace”. This slogan was not a random choice, but rather an expression of a deep conviction in the role of tourism in building bridges of communication between peoples and cultures, and in promoting the values ​​of peace and peaceful coexistence.

Georgia is located in the heart of the Caucasus, a meeting place of Eastern and Western civilizations. This strategic geographical location has made it a rich meeting point and cultural exchange throughout history. Georgia is characterized by stunning natural diversity, ancient cultural heritage and charming historic cities, which make it an attractive tourist destination.

Tourism has always been more than just a leisure activity, it is a powerful tool for building peace and promoting understanding between people. By traveling and experiencing different cultures, individuals can break down barriers, challenge stereotypes, and build strong human relationships. Tourism helps promote tolerance and mutual respect. By learning about other people's traditions and customs, travelers learn to appreciate cultural diversity and respect differences. Tourism helps create employment opportunities and support the local economy, which helps improve the standard of living. of the population. Tourism works to protect cultural heritage and showcase… By highlighting its importance, which encourages its preservation for future generations.

Georgia plays a central role in promoting tourism as an instrument of peace. By hosting this global event, Georgia is sending a message to the world that tourism is not just an economic sector, but an investment in the future and an investment in building a more peaceful and tolerant world.

This year's celebrations aim to achieve many goals, including highlighting the central role of tourism in achieving peace. During the events, the role of tourism in building bridges of communication between peoples will be discussed and how it can contribute to conflict resolution and strengthening international cooperation. , and the exchange of experiences and knowledge. The events will provide a platform for the exchange of experiences and knowledge between experts and professionals in the tourism sector from around the world, which contributes to the development of this sector and the promotion of best practices. tourism that preserves the environment and local culture and ensures that local communities benefit from tourism revenues.

Despite the enormous potential of tourism, the country faces many challenges, such as climate change, political crises and armed conflicts. However, these challenges also represent opportunities for innovation and development, strengthening the role of tourism in building more resilient and sustainable societies.

The World Tourism Day 2024 celebrations in Georgia mark a significant turning point in the history of world tourism. It is an affirmation that tourism is not just a recreational activity, but rather a powerful tool for building a better world. By working together, we can harness the potential of tourism for peace and sustainable development.





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