A Sudanese is launching its new identity from Port Sudan. Huge investment and expansion covering more than half of the market
The Sudanese communication company launched its new brand at a press conference held in Port Sudan, revealing the features of an ambitious strategy for its technical and marketing future.
Engineer Jaafar Saleh, principal director of the network sector, confirmed that the company had carried out major stages in the network expansion project, noting that the current step is focused on recovery, followed by growth and then continuity. He explained that the expansion depended mainly on the fourth generation at a cost of $ 250 million, which resulted in coverage of around 56% of the local market.
In the same context, Eng. Heba Ali Othman, director of the marketing sector, revealed that the new update was based on scientific studies and precise market studies, stressing that the new identity is based on the strengthening of Sudanese values through four elements: the collective work, digital transformation team, technical progress and national inclusion.
Mustafa Moayad, director of corporate social responsibility, also examined a “Sudanese” march in the support company since its creation in 1994, explaining the allocation of important amounts to support sustainable development projects and humanitarian programs.
Follow us
