Artificial intelligence and its role in the development of media institutions in Sudan – a free pen – ✍️ d. Mutawakkil Ahmed Hamad Al -Nile
Technology, the era of globalization, modernity and development has imposed a reality experienced by the world today through an unprecedented technological revolution led by artificial intelligence (AI), which has imposed a new reality on various sectors, in particular the media. In Sudan, where the media sector transmits large transformations following political, economic and technical challenges, artificial intelligence is highlighted as a vital tool which can contribute to the renewal and development of media institutions if it is used in a deliberate and responsible manner, and here the question arises: why is artificial intelligence in the Sudanese media?
Artificial intelligence is not a luxury, but rather a necessity in the light of the acceleration of technical developments and increasing competition to attract the public. For Sudanese media institutions, artificial intelligence can increase efficiency thanks to tasks such as linguistic audit, translation, classification of content and archive management as well as content of the public by analyzing the interactions of users and their interests, which allows the supply of content that suits their aspirations, and also their house in the combination of the reference, which is very important dissemination of difficulties in disseminating media memory. Thanks to intelligent digital archiving tools, they can classify, save content and recover it if necessary.
Although the application of artificial intelligence in the Sudanese media is still limited, there are extensive opportunities that can be used, such as news writing automatically using tools that help journalists formulate articles on data -based articles, data analysis to understand public opinion, improving the publication strategy, improving the quality of the radio and treatment.
It is obvious that any modern revolution has obstacles to which is confronted, because artificial intelligence in Sudan collides with challenges, including low digital infrastructure: unstable internet, lack of appropriate apparatus, lack of skills formed, most of them intelligence, in particular with regard to confidentiality and publication rights.
It is therefore necessary to start and catch up with other countries that you have used and made a major change in their media field, it is important to benefit from Sudanese experts inside and outside Sudan to establish a tight and future plan and that investment in training is the basis and the supply of workshops and professional courses for journalists, publishers, technicians and the creation of intelligent partnerships with universities technological and civil society organizations.
One last word …
Artificial intelligence is not an alternative to the journalist, but rather a tool that can improve the quality of media work and gives it more space for creativity and analysis. In Sudan, where media institutions are still looking for stability and professionalism, investing in artificial intelligence can be one of the basic keys to a more sustainable and influential media future,
But success can only be achieved if awareness of technology, with professional commitment and institutional support. Only, the Sudanese media can go from the recipient to the innovator in a world trained at all times.
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