International marketing strategies for Sudanese livestock exports ✍️ Professor: Fikri Kabbashi Al-Amin Al-Arabi

The promising news announced by the Mineral Resources Company is to increase the income from gold exports in this dark year due to the outbreak of this damn war. I would like to draw attention to another resource that is no less important than gold, which is livestock. exports, and I believe that we need to make more efforts in this direction. Towards international marketing, which focuses on meeting the needs of consumers in foreign markets, international product marketing strategy is considered the basis around which marketing activities can be structured. be defined as representing the sum total of the material and psychological benefits that the buyer obtains as a result of the purchase, use or exchange. The question of standardization or adaptation that constitutes the product range is one of the decisions that must be made by the. international marketer, and the company can choose from alternatives, such as selling the product as is in international markets, or modifying products for different countries and regions, or designing and developing new products for foreign markets.

International marketing, through exports, allows the country to obtain the hard currency it needs to import products that it does not produce locally. It is therefore seen as an obvious national gain, as well as improving living standards and development. the purchasing power of consumers. It also helps support the wheel of development, as international marketing requires skills, as it helps sell companies' surpluses in foreign markets and helps create employment opportunities, among others. which helps build a good reputation locally and internationally, enabling developing countries to benefit from foreign direct investments economically, socially and politically. This also helps increase the turnover of local institutions in the event of a drop in demand or increased competition. in the local market, thus helping to encourage large-scale production.

The main elements of the international marketing process or international exchange process are the ability to understand and absorb external opportunities, identify and analyze profitable opportunities and serve as a basis for designing a strategy of products, services and prices to obtain the best commercial exchanges. , and to analyze the external environment of the international market, and the launch can begin after the end of the years of isolation by targeting the regional markets of the Arab world by taking advantage of the opportunities created by a climate of openness towards the Gulf markets . , this strategic region with high demand and high income. If we look at the regional environment around us, at the level of the Arab world, livestock production does not meet the growing needs of the Arab population, and of most Arab countries in particular. resorting to the Arab Gulf countries have decided to import animal products from abroad, and the Arab League alone includes 21 countries and its total population exceeds three hundred million inhabitants. Data from the Arab Organization for Agricultural Development also indicates that the Arab world imports food and feed. agricultural products from outside the Arab world, worth around $18 billion per year, which include grains, oilseeds, meat, milk, vegetables, fruits, fodder, concentrates, etc. On the other hand, the Arab world imports about ten thousand tons of powdered milk every year, all of which are easy to produce in Sudan, and if we know that the value of Sudanese exports of agricultural products does not exceed, on average , half a billion dollars per year, which clearly shows the size of the current market available to investors. At a glance, we see that the African Common Market imports from outside the African continent approximately five hundred thousand tonnes per year, worth two billion US dollars. The established facts are that Sudan has become, since the early 1990s, a member of COMESA, or Common African Market, which includes twenty countries. The population of countries joining the African market is estimated at around three hundred and fifty million people. Sudan is also an active member of the Arab League. and if we add to this the COMESA markets, and if we add the countries of the Islamic world, we realize the scale of the markets available for products of animal origin. The proof of marketing failure is the return of the cattle boats. more than once for non-compliance with the norms and principles of international marketing, which has become a science taught in most universities around the world.

Teacher: Fikri Kabbashi Al-Amin Al-Arabi

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